Digital marketing & communications leader
Turn vision into reality from idea to execution using marketing expertise, brand presence and communication excellence.
About Me
My Experience
Shaku Selvakumar is a marketing innovation leader with multi-country, multinational and start-up experience having worked for Fortune 500 companies like IBM, Shell Oil, and fast growth startups like Webify Solutions and CognitiveScale with demonstrated marketing leadership in fast growth technologies like artificial intelligence, social media, and XR technologies. She is also an entrepreneur, speaker and prolific writer; her articles have appeared in various publications globally.
Skills
- Strategic thinker
- Writer
- Digital marketing expert
- Creative communicator
- Hands on, extremely collaborative
- Critical thinker
- Subject matter expert and speaker
- Strong interpersonal skills
- An avid learner
- Mentor and coach
Impact
- Instrumental in positioning CognitiveScale as one of the leading core artificial intelligence startups in 2016 garnering awards, influencer endorsement, and driving demand with Fortune 500 customers and partners.
- As a member of their executive leadership, I saw the company through its Series A and B funding, raising over $50 million.
- At IBM, won various awards including Forrester Groundswell, Hermes, and SIA for Social Media and Digital Strategy.
- Recognized by IBM as top talent and is an alumni of the company’s Leadership Development Program.
- At Webify Solutions, positioned the company as a leading SOA player leading to its acquisition by IBM.
Be Still My Heart, my first book of poetry, is a collection of healing verse that moves through the ebbs and flows of our life.
Now available on Amazon and Kindle.
Strategic Marketing
Brand Strategy and Development
Brand Strategy and Development
Brand Strategy and Development
Developed brand systems for Webify Solutions, CognitiveScale, Double A Labs and Activateen
Strategic marketing
Brand Strategy and Development
Brand Strategy and Development
Marketing positioning, marketing forecasts, market research, go-to-market strategy, annual goals and budget development
Product marketing
Brand Strategy and Development
Digital Marketing and Web Strategy
Product launches, industry intelligence, persona marketing, product positioning, product branding
Digital Marketing and Web Strategy
Digital Marketing and Web Strategy
Digital Marketing and Web Strategy
Digital strategy, website strategy, design development and execution, marketing analytics
Demand Generation
Digital Marketing and Web Strategy
Partner Marketing
Demand strategy, program marketing, event marketing, lead generation, conversion marketing, email marketing, customer marketing, use case studies and success stories
Partner Marketing
Digital Marketing and Web Strategy
Partner Marketing
Alliance development, partner demand generation, partner go to market strategy, marketing lead development
Communications
Corporate Comms
Investor Communications
Analyst Relations
Executive communications, employee communications, public relations, media relations, press releases, media coverage and crisis management
Analyst Relations
Investor Communications
Analyst Relations
Corporate and product positioning for industry analysts. Developing analyst pitches, briefings and securing coverage.
Investor Communications
Investor Communications
Investor Communications
Positioning the company for Series funding, VC communications and acquisition readiness.
Community Impact
Content Marketing
Investor Communications
Community impact and collaboration. Visibility and prominence with key local, industry and national organizations. Give back programs
Social Media
Content Marketing
Content Marketing
Customers have questions, you have answers. Display the most frequently asked questions, so everybody benefits.
Content Marketing
Content Marketing
Content Marketing
Content strategy, content creation, editorial oversight, video strategy, podcast development, content distribution
Own your story or others will make one up for you.
Brands that are trusted drive 3X engagement.
Featured Articles From Medium
Featured Podcasts
Extreme Creativity at SXSW
Interview with Hugh Forrest, Chief Programming Officer, SXSW
Animating in Hollywood
Interview wth Kathleen Zuelch, Animation Producer, Netflix, ex Warner Bros, Rooster Teeth
Featured Videos
Disruptive Technologies for Good
At the 2019 SXSW Festival, Ondi Timoner sits down with innovative leaders to discuss the changing landscape of disruptive technology and how it can be harnessed for good.
Synthetic Creativity: When AI takes over the Arts
SXSW 2018: Byron Reese, Chief Executive Officer and Publisher, Gigaom, Shaku Selvakumar, Nancy Giordano with Moderator: Josh Kampel, President, Techonomy
Articles From My Weekly Column For The Financial Chronicle
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