Stories resonate when grounded in truth.
Whether a memoir or a company's reason to exist, we start with establishing a strong foundation before building the house.
About Me
My Experience
Shaku Selvakumar is a communications leader with multi-country, multinational and start-up experience. She has worked for Fortune 500 companies like IBM, Shell Oil and headed marketing for an Artificial Intelligence software company. She is also an entrepreneur, speaker, poet and prolific writer; her articles have appeared in various publications globally.
Skills
- Marketing and communications leader
- Writer, Author, Poet
- Brand and storytelling
- Niche content and publishing
Brands that are trusted drive 3X engagement.
Strategic Marketing
Brand Strategy and Development
Brand Strategy and Development
Brand Strategy and Development
Brand story, identity, guidelines, brand health and equity.
Strategic marketing
Brand Strategy and Development
Brand Strategy and Development
Marketing positioning, marketing forecasts, market research, go-to-market strategy, annual goals and budget development
Product marketing
Brand Strategy and Development
Digital Marketing and Web Strategy
Product launches, industry intelligence, persona marketing, product positioning, product branding
Digital Marketing and Web Strategy
Digital Marketing and Web Strategy
Digital Marketing and Web Strategy
Digital strategy, website strategy, design development and execution, marketing analytics
Demand Generation
Digital Marketing and Web Strategy
Partner Marketing
Demand strategy, program marketing, event marketing, lead generation, conversion marketing, email marketing, customer marketing, use case studies and success stories
Partner Marketing
Digital Marketing and Web Strategy
Partner Marketing
Alliance development, partner demand generation, partner go to market strategy, marketing lead development
Communications
Corporate Comms
Investor Communications
Analyst Relations
Executive communications, employee communications, public relations, media relations, press releases, media coverage and crisis management
Analyst Relations
Investor Communications
Analyst Relations
Corporate and product positioning for industry analysts. Developing analyst pitches, briefings and securing coverage.
Investor Communications
Investor Communications
Investor Communications
Positioning the company for Series funding, VC communications and acquisition readiness.
Community Impact
Content Marketing
Investor Communications
Community impact and collaboration. Visibility and prominence with key local, industry and national organizations. Give back programs
Social Media
Content Marketing
Content Marketing
Customers have questions, you have answers. Display the most frequently asked questions, so everybody benefits.
Content Marketing
Content Marketing
Content Marketing
Content strategy, content creation, editorial oversight, video strategy, podcast development, content distribution
Own your story or others will make one up for you.
Clarity of mission brings focus and eliminates waste.
Be Still My Heart, my first book of poetry, is a collection of healing verse that moves through the ebbs and flows of our life.
Now available on Amazon and Kindle.
Featured Podcasts
Extreme Creativity at SXSW
Interview with Hugh Forrest, Chief Programming Officer, SXSW
Animating in Hollywood
Interview wth Kathleen Zuelch, Animation Producer, Netflix, ex Warner Bros, Rooster Teeth
Featured Videos
Disruptive Technologies for Good
At the 2019 SXSW Festival, Ondi Timoner sits down with innovative leaders to discuss the changing landscape of disruptive technology and how it can be harnessed for good.
Synthetic Creativity: When AI takes over the Arts
SXSW 2018: Byron Reese, Chief Executive Officer and Publisher, Gigaom, Shaku Selvakumar, Nancy Giordano with Moderator: Josh Kampel, President, Techonomy
Articles From My Weekly Column For The Financial Chronicle
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