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The power of the story lies in the narrator's ability to extract purpose. Hype falls flat without substance. Whether it is a memoir, a work of fiction, a myth retold or a company's reason to exist, we start with establishing a strong foundation before building the house.
Shaku Selvakumar is a communications leader with multi-country, multinational and start-up experience having worked for Fortune 500 companies like IBM, Shell Oil, and fast growth startups specializing in technologies like AI and XR. She is also an entrepreneur, speaker and prolific writer; her articles have appeared in various publications globally.
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Brand story, identity, guidelines, brand health and equity.
Marketing positioning, marketing forecasts, market research, go-to-market strategy, annual goals and budget development
Product launches, industry intelligence, persona marketing, product positioning, product branding
Digital strategy, website strategy, design development and execution, marketing analytics
Demand strategy, program marketing, event marketing, lead generation, conversion marketing, email marketing, customer marketing, use case studies and success stories
Alliance development, partner demand generation, partner go to market strategy, marketing lead development
Executive communications, employee communications, public relations, media relations, press releases, media coverage and crisis management
Corporate and product positioning for industry analysts. Developing analyst pitches, briefings and securing coverage.
Positioning the company for Series funding, VC communications and acquisition readiness.
Community impact and collaboration. Visibility and prominence with key local, industry and national organizations. Give back programs
Customers have questions, you have answers. Display the most frequently asked questions, so everybody benefits.
Content strategy, content creation, editorial oversight, video strategy, podcast development, content distribution
Interview with Hugh Forrest, Chief Programming Officer, SXSW
Interview wth Kathleen Zuelch, Animation Producer, Netflix, ex Warner Bros, Rooster Teeth
At the 2019 SXSW Festival, Ondi Timoner sits down with innovative leaders to discuss the changing landscape of disruptive technology and how it can be harnessed for good.
SXSW 2018: Byron Reese, Chief Executive Officer and Publisher, Gigaom, Shaku Selvakumar, Nancy Giordano with Moderator: Josh Kampel, President, Techonomy
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